What,Your,Signature,Difference DIY What is Your Signature Difference?
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
In an overcrowded marketplace, everyone is looking for a way to get noticed. I think one of the great paradoxes were all living with (and through) is that the more connected we become the more difficult it is to be heard. You could try and get noticed by putting on a show. And some take that route. You could give yourself a catchy personaand there are plenty of self anointed Divas, Gurus, Czars and Queens out there to be sure! And, to a degree, these tactics work. If done right, they can be fun. But, if done wrong, you risk becoming an inside joke. Not the best way to get noticed and make a serious impact on the world.Heres what I think. I think the best way to stand out is to be yourselfto find your own Signature approach or way of working (and being) and claim that. Signature is about fully being yourself and amplifying the elements that make you memorable to those who experience you and your work. Its not about taking on a persona, or a kitschy title. Signature isnt about putting on pretense. Its about dropping it. Signature is:claiming your brilliance and being willing to show it off a bit being authenticbeing grounded in values that guide you no matter what is going on in the marketexpressing your point of view, your creativity, your unique take on life and businessstanding confidently and clearly in your messagehaving a style or approach all your ownbeing different because you ARE differentcreating an experience for your clients, customers, prospects and those who experience your worktaking the lead more often than you followa willingness to step out of convention and challenge assumptions (especially your own)making an impact with your gifts, talents and strengthstaking a stand for something of meaning to you and to otherstrusting your own wisdom as much as you trust the insight of your mentors and advisorsfinally being ok with who you are - and who you arentIt may seem like a tall order. At first, it may even feel scarier than playing a part, right? I dont intend it to be. In fact, when you finally grasp that all you really have to do is be yourself, you may breathe a sigh of relief! When you let yourself off the hook about having to get it right or do things exactly like others are doing them, you begin to recognize your signature difference. Thats when things get exciting!Finding your signature difference is about finding the place where what you do and who you are is strong, clear and confident. Im often asked how to figure this out. So here are 5 really straightforward ways to uncover your unique brilliance or find your Signature difference. What is the experience you want your customers, colleagues and others to have when they interact with you and your company? What words do you want them to use when talking about you and your business? These can become the signature elements you put in place to stand out.Think about the 5 proudest moments in your business life. What words, phrases, feelings and images come to mind? Consider how these might showcase the best and brightest about you and your business and how that might just be your signature difference.What compliments do you hear over and over again? If you dont do it already, I highly recommend keeping a file dedicated to all the random and not so random feedback, compliments, thank yous and appreciations you receive. These are clues to your signature approach and to what people value most in working with and around you. Make a list of the 5 most favorite clients or customers or projects youve ever worked with. What was it about those experiences that made them so memorable for you? What were the results? What was unique about these 5? What was similar? This is like a little treasure hunt leading you to your signature thing!Fast forward 3 years. Youve achieved more than you could have hoped in the last 3 years. Your local newspaper is coming to interview you to share your success story. What have you accomplished? What are you known for? What are you proudest of? What stands out about you to get you noticed and acknowledged? I would love to hear from you. What does being signature mean to you? What are some examples of people, businesses, organizations or even events that capture the essence of Signature? What is YOUR signature?
What,Your,Signature,Difference