Which,More,Important,Traffic,T DIY Which Is More Important - Traffic Or Top Rankings?
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
We need both traffic and top rankings to succeed in our Internet marketing efforts. Ideally, we have to score high on both aspects if we want to achieve something significant in our Internet marketing campaign. In our effort to turn our sites into virtual cash cows, we tend to lose sight of our priorities as we get distracted by the "clutter" on the Internet. Some Internet marketers cannot seem to focus their time and resources on things that have significant impact on their ROI. Driving ROI to the Next LevelSome people have this inclination of developing tunnel vision when it comes to their Internet marketing effort. They tend to associate ROI with PPC and use this as the basis in measuring the performance of their Website. In order to get a good measure of the performance and profitability of your Website, you need to take into account the value of your equity to the overall marketing effort. Beyond the issue of rankings and traffic, we also have to look at how much of our time is spent for tasks that focus on these two performance variables. The Story behind Strong and Easy KeywordsThere is a lot of talk about the need for Internet marketers to target keywords that are either too hard or too easy to crack. The keywords that offer stiff competition would also give us a hard time to achieve top rankings. This means that you may end up with little traffic and, in a worst case scenario, no traffic at all. These keywords that are too hard may present only a remote possibility that you will land a spot on page one. In the same manner, keywords that occupy the lower end of the competition spectrum may not drive traffic that is enough to make a difference even if you stay on the top of the heap. The main point that you must take into consideration is the fact that the success of your Internet marketing effort does not hinge on where you will ultimately rank or what you will target among the long list of keywords. The truth of the matter is that if you slow down a bit and see how your Internet marketing campaign is faring, you will see that the task goes beyond those keywords. Check your stats and you will be surprised that you are missing out on a lot of opportunities. There are still a lot of keywords which you may not have tapped in the past and may have the potential to bring in substantial traffic. This is not to say that we should veer away from keywords with high traffic volume or keywords with low traffic volume. However, we should not lose sight of the primary reason why we put up several pages in our Website and load such pages with the "right" keywords. We spend our time to get enough links to point at these keywords so that we can drive traffic to these pages. Article Tags: Internet Marketing, Marketing Effort
Which,More,Important,Traffic,T