The,Right,Stuff,Videos,That,Ge DIY The Right Stuff: Videos That Get Results
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
Question;What is the secret to creating promotional videos that get hugeresults?Answer;Not asking for too much from your viewer.Thevideo that gets big hits and the one that creates large activitymight be two different videos and often is. If you operate theadvertising arm of a company that is responsible for spreading thegood feelings about your company across the globe, then you canafford to invest in advertising tools that are more promotional thansales oriented.But,if you need results by next Friday, not by the end of the fiscalquarter, then the content of your video needs to be specific to atarget market, and deliver to them stuff for which they are alreadylooking.Thepowerful video that delivers is the one that merely nudges thewilling buyer into action, rather than attempting to drag all humanson the planet into the store to buy something before which they werenot even looking.Someonelooking to buy a house usually has a short list of "gott'a-haves"in mind. They gott'a have the price, location and features that matchtheir requirements. Therefore, you don't need to spend a lot of timein your real estate video talking about how solid your company is,how many realtors you have, or how many homes you sold last year. Youneed to show your potential buyers four homes in Chicago under $200kthat have a back yard (good luck with that). This type of video willdraw inquiries from folks who are looking for those types of homes.Ifyou are promoting your church instead of selling tangibles, then youneed to share samples of sermons, and expose the friendly face ofPastor Chris. This type of video will find the folks who are lookingfor you.Thesetypes of videos "Talk" to folks at that deep visceral levelwhere people make strong decisions to take action. If you want theviewers of your videos to take action, then you need to hand themwhat they are looking for; not try to convince them that what youhave is what they want.So,unless you are handing out free money and Corvettes, research whatthe market wants and look around your inventory for those elementsthat will play well in your next video.
The,Right,Stuff,Videos,That,Ge