Pay,Per,Click,Advertising,Dos, DIY Pay Per Click Advertising Dos and Donts
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
PPCadvertising has been a popular method of onlineadvertising ever since its arrival on the scene. This quick andconvenient Internet advertising mode, however, has become verycompetitive and expensive over the years. There are major factors atplay here, and if you are not aware of how PPC advertising works,theres a great chance that your bank account will get drained fastand you will have nothing to show for it. You have to understand thatirrespective of the success or failure of your PPC ad campaigns,search engine giants like Google and Yahoo continue to make money. Sohow do you set your campaign in the right direction and make the bestof it?Hereare some pointers that will help you effectively increase yourquality score and click through rates.Yourtext ad copy should state very clearly what product/ service you areproviding.Makesure that immediately after a user has landed on your site he/ sheis directed to the section which delivers the promise made in the adcopyTheuser experience of your website should be a friendly andentertaining one Thesethree things must be kept in mind as they are the deciding factorsfor success or failure. However, there is more to payper click advertising. Sohow do you actually achieve the perfect correlation between your textad, the users search query, and your sites landing page?Firstly,it is extremely important to choose the right key words and phrases.This will not only cut out the unwanted clicks, but will also helpyou select the users who are likely to become potential customers.But remember that you have just about 3 to 5 seconds to do this.Thead copy you create must be compelling, concise, specific, and have apersuasive call to action. The searcher should not be deceived inany way for this will only result in a loss for you.Itis also essential to ensure that your landing page loads quickly,does not confuse the users, and immediately directs them to thething they are looking for.
Pay,Per,Click,Advertising,Dos,