Creating,Content,For,Videos,Ok DIY Creating Content For Videos
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
Okay, so what are we going to make our videos about? Ive written beforeabout creating articles, and what kind of content we are going to put in ourarticles. So what are we going to put into our videos? Let me give you a fewideas that I have. These are some things that I would do if I had a servicebusiness. Let's say for instance that I have a print shop, a beauty salon, alittle bakery, or a little breakfast place, or something like this. Somethingwhere people are coming in and out all of the time: once, twice, or more timesevery week. The first thing I would do is, I think, I would do videos where Italk to my customers. You probably have plenty of regular customers probablyand you shouldnt have any trouble getting them to just say a few words infront of your camera for you. Ask them what they like about your store, your service, your employees,whatever. Ask them about the whole experience that they have at your store.Just 5 or 10 seconds is all that you really need. You put 4, 5, or 6 of thosetogether and you have a video. That's a very simple way to do it and verypowerful because other people selling your store, your product, or your serviceis always more powerful than you trying to sell it. We all know this. Another thing you might want to do is talk to your staff, especially ifyou have a service business because you can't talk a lot about your product assuch. You are producing a service for them. So talk to your staff and ask them,How do they feel about their jobs? How do they like serving people in thebusiness? How do they look at their job? How do they look upon the wholeexperience of people coming into the store and waiting on them and whatever?It maybe doesnt sound like, maybe, something that people are going to want towatch. But anything to do with people, if you start talking to people and youput people on the screen with their honest emotions or feelings aboutsomething, whatever it is, people will watch it. It is more compelling thanwatching anything that doesn't have people in it. These are little things, butthese are easy things to do. There are lots of other ideas, I mean, if you sitdown in your store and you think about the products that you have and what youdo for service, then you will come up with some things. There are lots of other little things, if you have anything to do withfood. I always go back to restaurants because I worked with restaurants for along time. But if you have anything to do with food then it is really easy.Let's say you have a restaurant. We have an Italian restaurant. Lets say thatwe have 50 menu items. Fifty items on the menu, that is 50 videos. Why? Well,lets go back in the kitchen and watch the chef make lasagna or linguine withclams, garlic bread, or pizza. It doesnt matter. Any of your menu items are apotential video. People love watching cooking videos, and especially if they know therestaurant. You'll be doing a lot of local business and a lot of localcustomers in your business area. This is mostly what you are going to be doingif you have a small business. You are not going to be drawing people from100-200 miles away. Lets say that you are in a small town or even in aneighborhood in a larger town or city, and a lot of people know who you are.They are going to love to watch a video about how you cook your food. Theirinterest level is going to be even higher because they know who you are. Thisis a really easy thing to do. And lets say you have any kind of event. This is a great time to do avideo. You will need a good little microphone and a digital recorder. There arevery cheap and inexpensive things you can use. Even if you are at a noisy,crowded party with lots of people, still you can get good results makinginteresting videos. Ive done some very good stuff at some of these events. I once did a Fourth of July picnic that had a rock band playing. Thenthere was an anniversary party for a restaurant and I went around interviewingpeople and asked what they thought about the place, about the food, andwhatever else. It was very easy to do and very effective. So there are a lot ofthings you can do that are really effective. Dont be afraid to try something different. If it doesnt work, so what?Keep trying and youll see that creating videos for promoting your website isnot nearly as hard as it seems in the beginning.
Creating,Content,For,Videos,Ok