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While there are paid deals for search-engine marketing like sponsored links this particular practice is free. How SEO works is by helping you top the list of search results. The higher you are placed on a search result the better are the chances of traffic on your site.SEO is a marketing strategy for the internet that looks into how search engines function and what people look for on the internet. Optimization is done by editing content and HTML codes to maximize the relevance of particular keywords and to do away with barriers related to search engine indexing activities. There are many steps towards search-engine optimization and an SEO agency or consultants can help you with this.Services may offer SEO alone or as a part of a larger marketing campaign. The underline point is to make content management systems, website designs, images, shopping carts, videos, menus, website designs and other elements search engine friendly to help maximize search exposure.There are many over aggressive SEOs in the market that pursue under the table marketing strategies and use unfair means to manipulate search engine outputs. But as the website owner you should be aware of the fact that your site could be blacklisted or even removed if you are found to have tampered with the guidelines. Make sure that your SEO follows Google Webmaster Guidelines.While SEO can help in listing you high up in the search results there is another technique known as spamdexing or black hat SEO which you must be aware of. This uses methods such as keyword stuffing, link farms and article spinning which reduces the occurrence of relevant results in a search thereby killing the search experience of the user. Search engines generally track down sites that use these unfair techniques so that they can be shut down permanently.
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