Helpful,SEO,terminologies,Norm DIY Helpful SEO terminologies

When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in

Normal 0 false false false EN-IN X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;mso-fareast-language:EN-US;}Searchengine optimization is a set of procedures adopted to improve the chances of awebsite appearing in the initial couple of pages in search engine results. Search engine optimization canbe offered both as a standalone service focusing on optimizing thekeywords, adding relevant content or link building as in an existingsite, or as a comprehensive service right from the web building and developmentstage for new upcoming sites. The strategy for optimizing any site depends onthe products or services it provides. It is largely important to understand howsearch engines view and rank a particular website. Being automated software, theyare mostly text-driven; i.e. they crawl the web from one site to another vialinks and view the keywords to get an idea on what the website is actuallyabout. Later, they index the site in their database as per its relevance andlater retrieve it whenever the relevant keywords are searched. Search enginecrawlers are unable to see images, Javascript, flash movies, or directories, soit does not make sense to add tons of such items on your website just toincrease its visibility for search engines. While going for search engine optimization measures for yourwebsite, it is very important to know the various terminologies which arerelated to search results, and affect the visibility of the website, so thatyou know for sure where exactly you need to focus to make your website moresearch-friendly.1)    Search enginemarketing: Also known as SEM, it involves marketing of yourwebsite through search engines. Itinvolves online organic search engine placements and pay-per-click advertisingthrough Google AdSense advertising.  2)   SERPS: It is anabbreviation for Search Engine Research Panel, which denotes the organic searchresults which are displayed whenever we type a keyword in the search engine. 3)   Anchor text: It is the textwhich is hyperlinked to take you to another web page. The number of inboundlinks a particular website gets from other trusted sites is an indication ofits popularity and reliability. It plays a very significant role in improvingthe Google search ranking of the recipient web page. However, excessive stuffingof links with the same anchor text on the same website is taken as anindication of poor search engine optimization, resulting in banning of the siteby Google. 4)   Backlinks: In SEO terminology,back links mean the number of inbound links that connect from another site toyours. They are important because they measure the popularity your websiteenjoys amongst the web audience. Backlinks can be good or bad. Backlinksobtained from reputed websites hosting a theme similar to yours is consideredgood, and helps in boosting your page ranking; while backlinks from shadyplaces like link farms are likely to harm your prospects of building uprespectable link popularity. 5)   Link exchange: In link exchange,two or more websites place each other’s links on their web pages. In reciprocallink exchange, two websites interlink each other. Three way link exchangeprograms are also possible, wherein website A links to website B, website B toC, and C links back to A. Generally, such types of link exchanges are hard forGoogle search engine to track.  Googlesearch engine generally places less weightage to reciprocal and closed looplinks, as these are often the result of link trades and do not portray the actualwebsite quality. Google looks for quality one way links to decide on theranking. 6)   Page rank: Page rank (PR) is Google’spatented procedure of assessing the importance and relevance of a particularwebsite. Though the exact methodology adopted by Google to arrive at a pagerank is not clear to anybody, it is clear that Google provides a decent pagerank to sites having healthy link building policies. 7)   Keywords: Keywords are themost important on-page SEO factors for anywebsite. Search engines match the website’s keywords against search strings. Itis therefore of utmost importance to optimize your website for the properkeywords. With millions of websites offering the same products and services, itis next to impossible to achieve good page ranks with a single word searchstring. It is also quite difficult to let the reader know about your websitewith a single word search string. To achieve good results in keywordoptimization, go for 2-3 word search strings which tend to aptly describe yourproduct. Also think from the customer’s perspective to find out what keywordsare likely to be searched more, and use them properly in your website content. By getting yourselfacquainted with all the terminologies used in search engine optimizationtechniques, along with the role each term has to play in getting goodvisibility and quality traffic to your website, you can suitably optimize eachfactor in your favor to gain prominence in search engine results, and in thebargain, boost your online sales quite remarkably.