Email,marketing,your,business, DIY Email marketing your business
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;}As with any store whether it is online or on the highstreet, most new visitors will window shop before they buy. They will lookaround but it is unlikely that you will sell from the first visit. And especially online most visitors can visitanything up to 9 times before they buy from you. It is a repetitive process butit builds familiarity with your brand. This is relevant to email marketing, imagine adverts on thetelevision. How many times you would see them...after the 3rd timeof seeing it you are more likely to trust the brand and go out and buy it.Email marketing uses this repetition process so eventually you will open one ofthe many emails you receive and are more likely to buy from the company becauseyou are familiar with it.When collecting email addresses you have to remember thatthe smallest distraction can occur and you could lose the visitor from yoursite. The door bell could go, the computer could crash or they could accidentlyclose the browser. And thats it, you have more than likely lost the sale. Thisis why it is important to secure an email address. This means that someone whomay have been interested in your site can hear from you again. You could sendthem special offers, tips on buy8ing specific products you sell, monthlyupdates or a newsletter. This is then constantly making them aware that you arestill there.Even if your email isnt effective the first time roundthats not to say the next time you send it that it wont be. Peoples moodschange on a daily basis and it may have been the case that you caught someoneon a bad day and the next time they could be in a good mood or actually requirea product or service you have to offer. So unless they unsubscribe from yourmailing list, it is perfectly fine to send them emails again.Once you have gained a new customer and got the initial saleit is important to look after those customers as well as trying to get newones. A repeat sale is so much more valuable than the initial sell. So not onlyare you making the effort to get email addresses, email to new people but youhave to look after the people who have bought from you originally. A goodcampaign will easily churn out repeat sales.Another good idea is to set up auto responders when someonebuys from you. Just say you run a clothing store and somebody buys a pair ofjeans from you. You could set up an auto responder email to email them justafter the sale with up sells and cross sells such as offers on a matching shirtor some nice shoes. This works really well as the trust factor is there, if theyhave just bought from you and check their emails for a confirmation then theywill see that email straight away and are more likely to go back there and thenand buy more from you.
Email,marketing,your,business,