small,overview,PPC,advertising DIY A small overview of PPC advertising
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;}PPC (Pay per Click) advertising is not only a great way ofadvertising, it is cost effective. Usually when you advertise online you payevery single time your advert is displayed. Not only that, you pay when it isdisplayed to audiences you may not be targeting. It seems like a waste really.Whereas with Pay per Click, you can target specific keywords and only pay whenthe advert is clicked on. This means you are reaching and paying for only thepeople who are genuinely interested in what your website contains. These arethe people who have been looking for what you offer therefore you are only payingto reach who you want to and cutting out the people who arent interested.Hence saving money. Pay per Click Helps not only small businesses become moreknown but it is also used by multinational companies to advertise.There are various different types of Pay per Click options. You coulduse Google ads, this is a target driven ad, you pay for keywords and eachkeyword has a different click price depending on how many people are searchingit and how many other business are using it. Google is the most used searchengine on the internet and the internet is the most viewed media and form ofadvertising there is, so you can imagine how beneficial using Pay per Click isthrough Google ads.Another option is Facebook ads. What Facebook will do is collect all ofa persons data. Everything from what they have written in their about mesection, to what they say on their status or become a fan of. They then use thedata to target adverts that they think people will like and is relevant totheir interests. This means if you have a ladies shoe store for example andyour target audience is usually teenage girls, Facebook will then find girls intheir teens who may have mentioned they like fashion or shoes in theirinterests and post your add to the right hand side of her page. The good thingis, you dont pay for advertising unless that girl clicks on your advert. Sonot only are you targeting who you want to target but you will see thedifference in what you spend and how much you earn.Unlike other optimizing techniques an Adword campaign can be up andrunning and showing results in a matter of days. You will see the benefits fastand is perfect if your business has been lagging recently. It is a quick fix ifyou cannot be bothered to work on SEO (Search Engine Optimization). Its aguarantee you website will be seen by someone as opposed to being on page 20 ofGoogle.The more money you are willing to spend on an Adword campaign the better. You will see a lot more come out of it and alot more people will visit your site. This means (if you are selling servicesor goods) that you are more likely to sell more. And if it is an info site, theinformation is being seen by a lot more people and again, only the targetaudience you require.
small,overview,PPC,advertising