you,use,this,marketing,trick,b DIY Do you use this marketing trick to boost your sales and buil

When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in

In thisarticle you will learn how to effectively write your advertisements in order toincrease click-thru rates and better target your select audience inpay-per-click search engines such as Google, Yahoo, and MSN which willultimately lead to you getting more bang for your buck.  You will also learn how you can stillcommunicate with a potential customer even after he or she leaves your website.The firstthings that need to be covered are the concepts of branding and direct responsemarketing.  These two concepts willcreate the foundation for us to work off for creating the proper kind ofadvertisement depending on the situation you are in.  The type of marketing we are used to seeingon television and in magazines is usually more about branding.  This means a person is exposed to a certainmessage numerous times that the company wants associated with their brand.Read thefollowing sentences and think about what comes to mind.Mmm,I'm loving it.Meltsin your mouth, not in your hand.Pop,pop, fizz, fizz, oh what a relief it is!Sometimesthe messages are not even set as words. Certain clothing stores always show young, attractive models wearingtheir clothes.  They are basicallyequating sexiness with their clothing line. Another company may show their product in fun situations.  Once again, they equate an emotion with theirproduct as best as they can.  Hugecompanies use this approach a lot!  Thisalso means that this tactic is the first thing people think of when it comes tomarketing and advertising.  Just becauseit works for the big companies does not mean it is a tactic that should alwaysbe used.Directresponse marketing is another solution that marketers can use to theiradvantage.  More specifically, it can bevery powerful for Internet Marketers and other small businesses that do nothave the funds to spend hundreds of thousands of dollars on mass mediacampaigns.In this kindof marketing there is only one objective. You want your advertisements togenerate a list of people who voluntarily give you their contact informationand permission to communicate with them.Soundspretty simple, huh?Well, beforeyou fire up your document editor you will want to make sure you do a few thingsin your advertisements.  You will need toknow how to make your advertisement make the right people raise their hand andsay, "Hey, I'm interested in what you have to offer!"  You will also need to know what kind ofinformation is more or less likely to make them respond.It iscritical that the right kind of people give you their contact information.  If you have a million people on your prospectlist that do not really care about your products or services, then you haveachieved nothing more than just having a really big, unresponsive list.  On the other hand, you are golden if you havea list of a 10,000 people that you know are sincerely interested in you.  The way you make sure the right people get onyour list is through your advertisement's headline. One of theeasiest ways to do this is by raising a question that relates to their needsand desires.  You will want to write in away that strikes an emotional chord in your potential customer.  I know you were taught that logic iseverything in your High School science classes, but when it comes to the humanmind logic is not always the driving force behind decisions. If you aremarketing a piece of fitness equipment to the general public that is supposedto make their life easy, you might use "Want to lose 10lbs in aflash?"  A few others with a littlemore emotional impact might be, "Dear Mr. Love Handles, would you like tolearn how to shed 10lbs doing almost nothing?", "Tired of being fatand ugly?", or "Need to lose weight now so you can finally get allthe ladies?"  Each of thesestatements appeals to a certain emotion and a certain kind of person.  The first two headlines appeal to lazinessand the desire to get something for nothing. The last two hit on a person's desire to look good for the other sex.The nextpart of your advertisement is the body. Here you will want to inform the person of what you have to offer andprovide a call to action.  You might saythe following:Wehave helped people just like you shed ugly fat and look better using a simplestep-by-step system.  See how.Usingour easy step-by-step guide, Susan lost twenty-five pounds in two monthswithout breaking a sweat. Learn how she did it.At the endof each of these advertisements you would then place your web siteaddress.  Here's a sample advertisementwith each section present:Tired of being fat and ugly?Using our easystep-by-step guide, Susan lost twenty-five pounds in two months withoutbreaking a sweat.  Learn how she did it.www.YourSiteAddress.comOnce theperson is at your website, you will want a web form to collect the person'scontact information.  In exchange forthose details, you give the person the information you described in theadvertisement.  A major benefit ofproviding this information to your potential customer is that it positions youas an expert.  In the fitness example,you are perceived as an authority since you are providing a workout routine forthe person.  They need what you have, soyou have the power.  If you provide goodinformation, you will even build trust with your customer.  By building this trust, you are able torecommend that fitness equipment you need to sell.  As a side note, provide a top-notchproduct.  This is especially true if you wantto do affiliate marketing.  You might getaway promoting junk for a while. However, your deeds will catch up with you andyou will find it much harder to run your business as your credibility becomesholier than a slice of Swiss cheese.  So,play it straight from the start and you will be set.  The secondmajor advantage to using this tactic is that you can communicate with potentialcustomers over a period of time.  Insteadof losing a visitor after they leave your site, you now have numerous chancesto sell products to them.  This takescare of timing problems where a potential customer is simply not in the rightposition to make a purchase.  Itcapitalizes on the possibility that in two weeks this same person may beeagerly wanting to purchase your product.Now you know how to effectively market yourproducts and services when you do not have large sums of money to spend ontelevision branding campaigns. You can increase your bottom line and build agreat reputation for your company by capturing your customer's data andbuilding a relationship with them through continuous communication andeducation that provides outstanding value to your potential customers.