MLM,Leads,How,Generate,Them,Wi DIY MLM Leads - How to Generate Them Without Cold Calling

When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in

Do you hate cold calling people to join yourmulti-level marketing business? If so, then you and I are very muchalike. I see cold calling as a very inefficient means to an end.Furthermore, I hate receiving cold calls myself. In order "to treatothers as I would like to be treated" I generally try to stay away fromthis annoying tactic. A frequent problem is that cold calling is acommon method that uplines instruct their downlines to perform. Here isa quick definition of "cold calling" in case you are not aware. In themost basic terms, it is calling a person who has not shown priorinterest in your product or service. I am going to complicate things alittle by adding in two layers which may not be traditionally seen ascold calling. The first part is obtaining a genealogy list of formermulti-level marketers and calling them one by one to pitch yourprogram. The second part is calling your "warm list" of personalcontacts. In either case, I see each as cold because they have not madethe first move in showing interest.I will explain this a little further.Isee calling MLM'ers on an old genealogy list as a cold call tacticbecause there is no way to know if they really are interested or evenin MLM still today before calling the person. Odds are that thesepeople will not be interested in your program. Second, I includecalling your "warm list" in this definition since these individualshave made no objective action to indicate they are interested in whatyou have to offer. Most people on your "warm list" are there simplybecause your know them or you "think" they may be interested in youroffer. In each case you are really only going off of your perceptionthat these people might be receptive to you.There is a betterway to go about all of this. This can be illustrated through a storythat shows a common practice in other industries.Imagine thereis a restaurant located in a mall. Have you ever noticed how many ofthem give out free samples of their food? If you think about what theyare doing it makes sense. They are ruling out all objections in yourmind that their product may not be the right choice. If you have everheard that it is better to give than to receive than this is theconcept in action. If you do not know how another restaurant's foodtastes and you know from the sample that the other restaurant is prettytasty, odds are you will make your purchase with the restaurant thatgave out the sample. They took the time to build a small relationshipwith you. They showed you what they have to offer is top-notch. Bygiving away a small amount, they receive much more in return.Thereis one other thing you must notice about this tactic. The restaurantowners do not hire twenty different people to give out samples and runaround the entire food court. They give samples mostly to people thatlinger around their area trying to make a decision. If they gave outsamples to everyone and anyone, they would quickly realize they werewasting their time.With this basic premise in mind, how can we use it for another industry like MLM?What can you use as your free sample?You have two different routes you can take. One is to give away your product. The other option is to give away your knowledge.Before I tell you which one I choose, make a mental note about which one you would choose and why?Ok, ready?Thebest method in my opinion is to give away your knowledge. There are anumber of reasons for this. First, you are not really giving away yourknowledge because even after you share it, you still have it. Second,by displaying the knowledge you have, you position yourself as anexpert. This is critical because most people in MLM do not know whatthey are doing. If you have heard the saying, "the blind leading theblind" then you should get my point. I do not like to give away samplesof product in this particular instance because in network marketing,your business is more about networking than retailing. You have to sellyourself first for people to join you. The product is really secondarybecause without the know-how even the best product will not "sellitself". People that join MLM are buying a machine with the potentialto produce residual income. However, most people have no idea how tooperate this money machine. That is why it is critical that you proveto your prospects that you not only know how to buy the machine, butyou can actually run it also!Now you know how to generateinterest. However, you still need to know how to present this knowledgeto the right people. Just like the restaurant cannot hire 20 people togive out samples, you cannot waste your time calling up cold leads andattempting to dazzle them with your knowledge. You have to take adifferent approach. You need to get prospects coming to you first thatare already in a state-of-mind that is conducive to what you have tooffer. A very simple way to do this is the place advertisements invarious locations that offer helpful information to your prospects. Bydoing this, people who are actually interested in your services willcome to you. This situation is much more advantageous to you since youdo not have to waste your time with the majority of the populationwhich will have no interest. Article Tags: Cold Calling, Warm List, Most People, Give Away