Secrets,MIllion,Dollar,Sales,L DIY Secrets Of MIllion Dollar Sales Letters - Mail Campaign

When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in

Regardless of what you're trying tosell, you really can't sell it without "talking" with yourprospective buyer.  An in attempting tosell anything on the Internet, the sales letter you send out is when and howyou talk to your prospect.             All winning sales letters"talk" to the prospect by creating an image in the mind of thereader.  They set "the scene"by appealing to a desire or need; and then they flow smoothly into the "visionary"part of the sales pitch by describing in detail how "wonderful" lifewill be and, how "good" the prospect is going to feel after he'spurchased your product.  This is the"body or guts" of a sales letter.             Overall, a winning sales letterfollows a time-tested and proven formula: 1)  Get his attention  2)  Gethim interested in what you can do for him 3)  Make him desire the benefitsof your product so badly his mouth begins to water  4) Demand action from him - tell him to click the right button or send forwhatever it is you're selling without delay - any procrastination on his partmight cause him to lose out.  This iscalled the "AIDA" formula(Attention, Interest, Desire andAction) -  it works.             On your website, your sales pageshould be the length of what it would beifwere doing a mailing, or longer if you're using bullets to emphasize benefitsto build the desire.  Of course on theInternet you don't have to worry about letterhead stationery or the cost ofpostage, which is a considerable savings. If, however, you want to also do a mailing campaign then the followingwould apply.  The sales letters inmailings that pull in the most sales are almost always two pages with 1 1/2spaces between lines.  For really bigticket items, they'll run at least four pages. - on an 11 by 17 sheet of paperfolded in half.  If your sales letter isonly two pages in length, there's nothing wrong with running it on the frontand back of one sheet of 8 1/2 by 11 paper. However, your sales letter should always be on letterhead paper - yourletterhead printed, and including your logo and business motto if you have one.             Regardless of the length of yoursales letter, it should do one thing, and that's sell, and sell hard!  If you intend to close the sale, you've gotto do it with your sales letter.  Youshould never be "wishy-washy" with your sales letter. You do theactual selling and the closing of that sale with your sales letter - anybrochure or circular you send along with in your mailing will just reinforcewhat you say in the sales letter.             There's been a great deal ofdiscussion in the past few years regarding just how long a sales letter shouldbe.  A lot of people are asking:  Will people really take the time to read along sales letter?  The answer is asimple and time-tested yes indeed! Surveys and tests over the years emphatically prove that "longersales letters" pull even better than the shorter ones, so don't worryabout the length of your sales letter - just make sure that it sells yourproduct for you!             The "inside secret" is tomake your sales letter so interesting, and "visionary" with thebenefits you're offering to the reader, that he can't resist reading it all theway through.  You break up the"work" of reading by using short, punchy sentences, underliningimportant points you're trying to make, with the use of subheadlines,indentations and even the use of a second color, and leaving lots of whitespace around it.  On your website, thesales letter should run down the middle of the page so the viewer doesn't haveto keep adjusting the screen to see the whole sentence. This is verydistracting and more apt to send that client to another website than losingpatience reading a long letter.             Relative to the brochures andcirculars you may want to include in your mailing with your sales letter -providing the materials you're enclosing are of the best quality, they willgenerally reinforce the sale for you. But, if they are of poor quality, look cheap and don't compliment yoursales letter, then you shouldn't be using them. Another thing, it will definitely classify you as an independent homeworker if you hand-stamp your name/address on these brochures or advertisingcirculars instead of having them printed.             Whenever possible, and so long asyou have really good brochures to send out, have your printer run them throughhis press and print your name/address - even your telephone number and companylogo - on them before you send them out. The thing is, you want your prospect to think of you as his supplier -the company - and not as just another independent entrepreneur.  Sure, you can get by with less expense butyou'll end up with fewer orders and in the end, less profits.             Another thing that's been bandiedabout and discussed from every direction for years is whether to use a postoffice box number or your street address. Personally, I don't like Post Office Boxes in a business address -because it transmits an aura of instability or temporary location.  If your business is run from home, get a mailbox from a post box vendor that has a street address.  Then your address looks like, 1234 Willow Lane, #567,Your Town, and the box number could appear to the reader as a Suitenumber.  However, if you live in a remotearea where your address is 7890 Main St., RFD 42, Box 123, Your Town, then youhave no choice but to include both your post office box number, AND, yourstreet address on your sales letter. When doing it strictly for your website, put your street address,telephone number, and email address at the bottom of the page.  More than likely, the customer will contactyou by email, but it conveys dependability if that Internet buyer sees thatyou're willing to give your address. This kind of open display of your honestywill give you credibility and dispel the thought of you being just another"fly-by-night" mail order company in the mind of your prospect.             Above all else, you've got toinclude some sort of ordering page or coupon if you're mailing.  The coupon has to be as simple and as easyfor the prospect to fill out and return to you as you can possible make it. Theorder page on your website should already be filled out, with perhaps just theshipping left to choice.  If your productis an eBook or software to be instantly downloaded, then you don't have anyoptions to be chosen.   A great manysales are lost because this order coupon is just too complicated for thewould-be buyer to follow.  Don't get fancy!  Keep it simple, and you'll find yourprospects responding with glee.             Should you or shouldn't you includein your mailing a self-addressed reply envelope?  There are a lot of variables, as well as,pros and cons to this question. Overall, when you send out a"winning" sales letter to a good mailing list, a return replyenvelope will increase your response tremendously.             Tests of  late seem to indicate that it isn't that biga deal or difference in responses relative to whether you do or don't pre-stampthe return reply envelope.  Again, thedecision here will rest primarily on the product you're selling and the mailinglist you're using.  Our recommendation isthat you experiment - try it both ways - with subsequent mailings and decidefor yourself from there.