Article,Marketing,old,idea,mad DIY Article Marketing: An old idea made new again
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
In todays internet-driven business climate, one very hotway to promote your business is through Article marketing.Yet while it seems like a new idea, its actually an old one that has taken anew spin. What isarticle marketing? It occurs when a business owner writes an article on a topicrelated to his or her business. For example, he or she is aninsurance agent. Because his or her customers are interested in changes inhealth care insurance, the business owner writes an article: Ten tips to makesure your family is covered in a medical emergency. He or she then posts thearticle to one of the many free article or free web content sites. At the bottom of the article, in theinformation about the author, there is a link to the business owners website.Readers of the article are encouraged to click the link to visit the site, thusdriving more business there. The more business driven to the site, the moresales can increase. While this sounds like a new andexciting way to market your business, this method has been around for years.Ever since the start of mass media, business people have been submitting freearticles. In exchange, they would be allowed to put their business contactinformation within the article. By running these articles, the business ownercomes to be perceived as an expert in his or her field. This gains credibilityfor the business. Advertisers recognize that this isa legitimate way to build business. Ever notice some of the ads in your localnewspaper? There is often an ad by a local dentist or real estate agent withtips on how to improve your smile or how to quickly sell your home. That textwas not actually written by the owner of that business, but it does give him orher credibility.All parties involved benefit:Publishers dont have to pay a writer for content to fill their publications.They also have a possible expert (i.e. you) available in the event breakingnews occurs in your business type. You benefit by free advertising for yourbusiness and increased recognition of your expertise.Today, that marketing tool has goneon-line. There are many free article and free web content sites that do thesame thing as those articles did. However, in the internet version, there isthe added feature of search engine optimization.Search engine optimization refersto the ranking of a site when a term or keyword is entered into a searchengine. There are many factors that are in place when the results of a searchare listed. For example, if there are many html links within an article, thatarticle will be ranked more highly than others. Similarly, if the article usesthe search term many times, the article will also be ranked more highly.In addition, because there are somany free content sites available, you may find your article can be distributedto many websites as well as to blogs and ezines. The visibility of yourbusiness can increase very, very quickly.Article marketing can be a veryuseful way to promote your business but be careful: It can be tricky. Forexample, if an article is not well-written, the article could make yourcompanys reputation suffer. Also, if the article does not really offer usefulinformation and is obviously loaded with search terms, readers will know thatit is there solely to drive them to your site. In other words, you could comeacross as a slimy salesman type rather than a true expert in your field.However, there are ways aroundthose problems. You could hire someone to write an article if you are not goodat writing. You could give the writer the information you want included and thewriter would put into the required format. Or, you could use one of the manyarticle marketing websites available. Many of them have tips on how to write anarticle for your business and how to post it to your best advantage.Article Marketing is a time honored wayto build your companys reputation. With the rise of the internet, you canreally get your name out there quickly and inexpensively.
Article,Marketing,old,idea,mad