What,Should,Sell,Site,amp,#63, DIY What Should I Sell on my Site?


Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and


"What Should I Sell on my Site?"Far too many people make the mistake of trying to sell only products that they like on their web sites.Others make the mistake of trying to sell only the coolest and flashiest things they can find.The whole point of starting an Ecommerce web site is to make money. That’s something you must not lose sight of (no pun intended!).Our business is to show people where they can find products to sell without investing a single penny in inventory. The approach is called drop shipping. This is where a wholesale distributor will ship a single item directly to your customer from their warehouse, AFTER your customer pays you for it. It’s the perfect way to start in Internet business on a shoestring budget.The Directory we publish covers three quarters of a million products, from over two thousand well-known brand names, available from more than a hundred REAL wholesalers who will drop ship.So why does everyone who uses our Directory try to sell electronics?Ok, I guess I did the same thing. When I opened my first Internet store, I plastered the walls of that place with things that I though were cool. Stereo equipment, DVD players, Computer components. The shinier the better. I had the latest technology up there. Some of the items cost thousands of dollars.I think that in the back of my mind, I knew that I wasn’t going to sell much of it, but it LOOKED really cool. I could show it to my friends and say, “Check it out…that’s MY store!” They were all suitably impressed, and I could walk around feeling like I was pretty slick. Whenever any of them asked me how much money I was making, I cleverly changed the subject.The truth was that no one was buying much. Come to think of it, none of my friends bought anything, either. That should have told me something right there.Look, electronics are a fine product to sell on the Internet. I only use them as an example because it’s a situation I can relate to. The problem is not the product; it’s the COMPETITION.Most of the people I’ve seen start an Internet store want to know what the hottest sellers are on the ‘Net, so they can sell those products too. They’re missing the point, as I did. If you only sell the hottest sellers, you dilute your available customer base, because everyone else is trying to sell the hottest sellers, too! You also run into those bricks-and-mortar popular-item superstores that have millions of dollars to purchase tons of inventory at rock-bottom prices.People buy all kinds of products. They don’t have to be cool or shiny. They just have to be things that people will buy.Here’s an important ingredient for success on the ‘Net: sell those products that people use, but don’t stumble over every time they open a web browser.When we build an Internet store, we do a little research first. Since we build stores in Yahoo Shopping (http://store.yahoo.com), we do our research in Yahoo Shopping. We know that at least 90% of our traffic is going to come from the millions of people who surf through there with their purses and wallets flapping in the breeze. So when we consider a new product line, we start a search.If we were considering selling DVD players, for example, we would do a search on the term “DVD Player” in Yahoo Shopping. As of the date of this article, such a search turns up 7,813 DVD Players available from 496 stores.Do we want to become store number 497, add 20 or 30 products to the nearly 8,000 that are already available, and hope we sell something?I think not.Since we use our own Directory exclusively as a source of product suppliers who drop ship, we go back to the Directory and look around at some of the available product types. We notice that one of the wholesalers we list carries a complete line of Fiskars brand Yard and Garden tools. Will people buy these products? Hmmm…people HAVE been known to work on their yards and gardens, when they’re not playing with their electronics. Fiskars is a well-known brand name, so our customers would feel comfortable with it. It happens to be late spring, so it’s reasonable to assume that people will be buying garden tools for some time still this year.So let’s check out the competition.We want to know how many other people are selling Fiskars products in Yahoo Shopping. So we search on “Fiskars”. Only 54 stores selling Fiskars products right now! That’s considerably better than 497 stores selling the electronics we were considering.Are these store devoted to selling ONLY Fiskars products? Wow…not a single one! All the top search returns are stores selling general merchandise.When we build a store, we like to specialize in one product line. There are many benefits to this; chiefly the fact that customers feel more comfortable in a store that does one thing, and does it well. It’s also much easier to rank a single product line in the major search engines than it is to rank a general store with lots of unrelated products.Ok, we have a product line that we feel will sell, and the competition in the Fiskars brand name itself is minimal and unfocused.However, when people search for garden tools, they’re going to use search words like “Trowel”, and “Pruning”. They’re not going to search on the term “Fiskars” very often, unless they’re looking for scissors. So, we go back to the Yahoo Shopping search engine.We search on “Gardening Tools”, and we find 113 stores carrying 324 products. Still not much competition. Even better, NONE of these stores are focused on just gardening tools. They are gift stores, general merchandise stores, etc., who just happen to have the word “Gardening” somewhere in their product description. We know that we can put the word “Gardening” in our very product names themselves (ex.- “Gardening Trowel, Steel, 9 Inch”), and we will show up right at the TOP of a search on the word “Gardening”.We search on the word “Pruning”, and find 81 stores carrying 418 products. Still not a problem, since the top returns are BOOKS on pruning, and the rest are more unfocused sites.After a little more searching, we’re convinced that we’ve found a product line that will sell well for the rest of the Spring and Summer. Since it only costs us $100 a month to open another small Yahoo Store, we more than happy to do it. In the Fall, sales will slack off, but we have other stores that are geared toward Fall and Winter merchandise. They are also small and focused, and no matter how many Yahoo Stores we open, we know that each one of them will easily cover it’s $100 a month cost, and turn a profit of some kind all year ‘round.Of course, now that I’ve opened my mouth and told everyone about Fiskars, we’re going to have to scrap that idea and go back to the drawing board! That’s OK, though…we have nearly half a million others to choose from.(NOTE: The numbers mentioned regarding search results were at the time of the writing of this article, and will have changed. The point remains the same!) Chris MaltaWorldWide Brands, Inc.For more information, visit http://www.YouCanDropship.com.

What,Should,Sell,Site,amp,#63,

DIY

Soil testing as important as oil changes are for engines

When you have a vehicle that you are driving a lot, you know that oil changes are something that you need to do on a regular basis to keep your vehicle in good condition. This is the same as soil testing. Soil testing ensures that your soil ...

DIY

Foam bitumen - Sustainable Eco-friendly Roads

Dont you think it will be great if we have eco-friendly roads that will be sustainable and durable as well? If there are roads that are not harming the environment anymore? This isnt just something that is for the future. There are countrie ...

DIY

Soil Testing: It’s all about that soil

Soil testing. The success of your harvest is all about the quality of the soil. And, the only way to ensure that you have the best soil, is to know what your soil needs.Many dont think that soil testing is needed. They are only adding nutrie ...

DIY

Mobile Work and Aluminum Platforms That Fit Your Needs

There are many domestic, trade and industrial applications where an extension ladder is the best and safest choice. Although many people try to make do with tall stepladders, most don't know it's hazardous to stand on the top work platform o ...

DIY

Truck Access Platforms That suitable for you

Looking to plan and specialist a few kinds of platforms that give your workers safe access to single or multiple hatches on an assortment of Tank Trucks. In the event that your administrators are as of now getting to the highest points of tr ...

DIY

How to Choose a Custom T-shirt Printing Company?

Be it a family event, a noble cause, company event, or personal interest, wearing custom t-shirts gives importance to it. The fame of personalized shirts is soaring high with this. More and more men and women are wearing custom shirts while ...

DIY

Moving Jurney By Interm Packers and Movers

They perceive the ins and outs of transferring so it's a protected option to allow them to deal with your whole belongings as a result of they'll do it proper and do it with care. When you might be in a predicament corresponding to not havin ...

DIY

Use a Vacuum Excavation for an Unearthing Project

You may very well get yourself that you have to utilise a vacuum excavation for an uncovering venture. This can be anything from disposing of a channel that is blocked or to penetrate a gap in the ground without harming the encompassing zone ...

DIY

Detailed Information about Non-Destructive Digging

At the point when you consider digging a gap in the ground, the principal thing that rings a bell is this ordinarily winds up a total wreckage around the gap.Be that as it may, there is one technique called non-destructive digging. This is t ...

DIY

A Complete Guide to buying a Vacuum Truck

Buying a vacuum truck are something that you should consider on the off chance that you are searching for another business opportunity. There are a few advantages to having this sort of business in the event that you have a completely prepar ...

DIY

Best Methods of Underground Cable Detection!

While we are continually fabricating and remolding properties, unearthing is unavoidable and can be attempted for an assortment of reason. What we are going to discover right now while playing out an exhuming, you should discover any undergr ...

DIY

Vacuum Trucks Can Deal with Exact Unearthing Needs!

Some intriguing data about vacuum trucks. That it will have the option to give in your precise excavation and drilling needs. You may imagine that those enormous trucks won't have the option to penetrate precisely, without harming anything a ...

DIY

Utility Locators - Locating Underground Cable

There are numerous reasons why it is imperative to locate underground cables. Also, if the Cables can't be found effectively, the fiasco will be immense and can be destroying.This is the reason you have to ensure that you know however much a ...

DIY

Important Information about Hydro Excavation

Hydro excavation is the way toward expelling or moving soil with pressurized water. An air movement or vacuum is then used to move the dirt or trash to a garbage tank. This takes into account a non-damaging and progressively exact approach t ...

DIY

Foam Bitumen - Lab Tests for Pavement Construction

Foam Bitumen. Something that you probably won't have found out about. All in all, for what reason would it be advisable for you to consider what the different lab tests on bitumen for asphalt development are? But on the off chance that you a ...

DIY

Soil Testing & analysing Is Worth the Effort

There's nothing of the sort as a free lunch, even in the nursery. Contingent upon your soil's local ripeness and what you develop, your plants may perform for quite a long time without requiring extra manure. Be that as it may, at some point ...

DIY

Soil Testing For Construction

Soil testing is a significant piece of building and street development. Truth be told, no development task can continue without first ensuring the soil can bolster the heap. Subsequently, the reason for soil testing for construction is to de ...

DIY

Soil Testing Services for Construction Projects

Regardless of whether you are building your fantasy home, making an expansion to your current home or building up a business property, there is one thing that is of most extreme significance, soil testing. There are various building consulta ...

DIY

Property Insurance

Property is Peoples HopeIt is not wrong to say that property is a hope and main aim of every person. People put all their efforts and then purchase some property for time ahead reliability and safety. This property is result of a long term s ...