Combating,List,Building,Frenzy DIY Combating List Building Frenzy: Take The Time To Pro

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and

It is an accepted fact among the experts now that onlinemarketing succeeds only with a quality, highly targetedpermission email list in place. As a result, the multi-levelmarketers have pounced on this and everywhere you look another"matrix" lead generating system springs up.There is no doubt that these are powerful techniques offeringthe advantage of building your subscriber base while basking inprofits simply from growing your list. This is a best-of-bothworlds sorts where the very thing that you are promoting is onein the same with what you are building -> your list.For "newbie" marketers, it is easy to get caught up in the frenzysince one is desperately hungry to build a subscriber base andactually see the first profits rolling in. However, with workingon an initially limited advertising budget, the monthly chargesto stay in the "matrix" can take a substantial bite out of otheradvertising resources.What is one to do? Can you build a list with highly targetedsubscribers, subscribers who are craving for your information, atrelatively low cost? The answer: yes, but it takes time.For those just starting out this is a double-edged sword. Youwant profits soon, but also want profits to continue to come in.The problem here is that the two are contradictory. They straddletwo opposite sides of the fence so to speak.*Consider the following scenario:Suppose you have a large subscriber base that trusts youropinions and judgments. On Friday you send to your list apromotion for which you either own the product or are anaffiliate. Now suppose that your list is 3000 subscribers insize, your conversion rate is 5% (pretty good) and your profitper sale is $99. That amounts to $14,850 in sales from onecampaign! Not bad, not bad. I could easily live with this kind ofreturn.Now lets take another scenario. You are just starting out,understand that building a list is of utmost importance, butreally want to start making profits quickly. You purchase 600leads advertised as "quality double opt-in MLM". You then quicklyblast away your promotion. Approximately 0.5% (note that this isan order of magnitude less than the first example!) actually makethe purchase - 3 out of 600, which is not a very good conversion.But hey, you paid $100 for the leads, made $297 in sales, for a$197 ROI! Just starting out, you become giddy and sort ofeuphoric at the profits you have just made.All excited, you blast away another promotion the following week.But this time you only receive a single sale. Uh oh! What's goingon? So in a panic you only wait 3 or 4 days and try to re-promote. But, over the next few days, not only do you see nosales, over half of your subscribers cancel their subscription.*Question: What happened?Your subscribers don't know you. In all likely hood the sales youmade were nothing more than pure luck. Within your list you willundoubtedly have a few people who are really serious, perhapsa bit frivolous with their money, and will buy immediately. Butyou have absolutely no relationship with your subscribers. Theysimply looked at your second promotion and said "I don't know whothis is, but they keep sending me emails", and cancelled.What has happened here is the marketing analogue of thebiochemical "quick fix" you get when eating a candy bar to curveyour hunger. It works great initially, but you crash hard shortlyafter.*Solution?* Take your time building your list!One thing that I cannot stress enough is the time between sign upand first contact. When you buy lists, although sellers usuallyadvertise only a few days old, you get addresses of people whodon't even remember what they initially signed up for. I don'tknow about you but if I receive emails from people that I don'tremember, it gets canned immediately. Being that over 150 millionpeople are on the internet today, and are constantly hitwith advertisement after advertisement, can you really besurprised that after a few days they really can't remember whatthey signed up for. The information age has catapulted us fromone extreme to the next: information no load to informationoverload. So, you absolutely must make contact immediately aftersign up.There is another very important reason for the quick follow upafter sign up - building credentials. People will be much morelikely to stick with you if they think "hey, I signed up andimmediately received a response. This person cares." And youshould care. If your serious about developing an online businessyou should care about your contacts and you should supply themwith valuable information. To succeed first take the time topromote and build a quality list. Profits will come in due time. Article Tags: Subscriber Base, Just Starting