Web,Page,Statistics,Demystifie DIY Web Page Statistics Demystified
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
Do web page statistics have your head spinning? What's a hit? How is thatdifferent than a request? Is it the same as a visitor? And how about aunique visitor? Here are some answers. Read on and you will also find outhow to use your web page statistics effectively in your online marketingplan and web page design.A Few Definitions:Hits - This statistic counts each html file on a page. This includes theactual page a person is looking at and it counts each picture on a page. Ifyour page has 3 graphics on it; then a visit to that page would generate 4hits.Requests - Usually, this is the same thing as a hit. If it is called a "pagerequest", it would be the same thing as "pages". This may sound confusing,but people are using different terms to mean the same thing.Visitor - This varies, but generally it is one IP visiting your site in a 30minute period. If the same visitor comes back after 30 minutes, they will becounted as a visitor again.Unique Visitor - This is tracked by IP. Each IP is counted only once.Page View - This statistic counts the number of pages looked at. It is notlike hits - it does not count graphic images.Page Request - same as page viewWell, now what? There is a lot of discussion on how accurate websitestatistics are. There are so many factors - different visitors using thesame IP or caching of pages. There are some ISPs that use Dynamic HostConfiguration Protocol, such as AOL and cable modem providers, which usedifferent IPs for every file requested.* This can make one user look likemany. Pages with frames may give distorted statistics as the frame is itsown page, thus increasing the actual number of pages viewed.Although you cannot take what your statistics say as gospel, you can learn alot about your website visitors and your web page from them. Thus, enablingyou to improve your website and to create a viable marketing and designplan.Generally, you want to learn more about what percentage of your visitors are"buying", how people find you, what pages they are looking at and whichpages they are not looking at.Focus your attention on the following statistics:1. Visitors - You set up a web page because you want your visitors to dosomething. It may be to purchase your product, sign up for your newsletteror to request more information. Whatever your goal is, you cannot simplylook at the number of visitors to your site to determine your success.You can have a 1000 visitors, but if no one purchases your product, signs upor asks for more information - you are not achieving your goal. To figureout your success rate take your sales or whatever you want your visitors todo and divide it by the number of visitors. This will give you a percentageof visitors that are "buying" what you are "selling".** Your goal is toincrease this percentage.2. Pages - Find out which pages people are visiting and which ones they arenot. If they are not visiting a particular page - could it be because yourvisitors are not interested? Perhaps, you just need to fix your navigationto that page. You may want to rename the link to the page. Perhaps the titleis not attracting the right attention.3. Referrals - Keep track of your advertising campaigns, reciprocal linksand search engine referrals. How many referrals are your advertisingcampaigns or links giving you? If this number is low, there could be anumber of factors affecting your success. It could be that this is the wrongplace to advertise or perhaps your ad copy needs a bit of tweaking.4. Keywords - This is an invaluable resource. This tells you how people arefinding your site on the search engines. It helps you find the keywords youscore high on so that you can maximize on them.I recommend taking the keywords listed in your stats and checking yourranking on them at sitesolutions.com free rank checking service athttp://www.sitesolutions.comCapitalize on these keywords. Make sure they appear in the titles of yourrelevant pages and that they are in the text body of these pages. Alsoensure these keywords are in your meta tags.In the end, don't take your statistics too literally. However, do take thetime to read through them and analyze the general trends they are showingyou. They can provide an invaluable resource for you in the development ofyour site and business. Article Tags: Page Statistics
Web,Page,Statistics,Demystifie