Email,Marketing,Basics,Email,m DIY Email Marketing Basics
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
Email marketing is one of the best techniques that you canlearn. Nothing tops it in its ability to stay in contactwith your customer base. It's also remarkable cheap forthe results you get if you do it right. Here are thebasics of three kinds of email marketing.Spam/Unsolicited EmailThere really is not much to say except "don't do it." Spamis becoming increasingly looked down on by customers andInternet service providers alike. The response rates arevery low and ISP's will shut you down without notice.There are other ways to promote your business, so let'stake a look at more effective email marketing techniques.Ezine AdvertisingEzine advertising is a very effective and easy to use methodof email marketing. First you need to find an ezine toadvertise with. An ezine that is related or complimentaryto your site and products works best.Directoryofezines.com offers a large, searchable database ofezines for a small yearly membership fee. You can also usewww.ezinehub.com for free to find an ezine that relates toyour site.After you have found a promising ezine, you should subscribeto it to see the quality of the newsletter. A great rule toremember: If you like the newsletter, then you probablyaren't alone. Newsletters with great content have a moreattentive reader base, which is also the type of reader basethat you want your ads to be sent to.You should remember that your ads are just the beginning ofthe process. Don't send your click-throughs to the samepage regardless of your ad, especially if you have multipleproducts. If your advertisement is for just one of yourproducts, send the visitors to the product introductionpage, not your home page.NewslettersIf you already have a website up, you can ask visitors fortheir email addresses. You can send them content fillednewsletters, tips of the week, or even just fill them in onthe latest deals on your products. This is easy toimplement and doesn't take much time once it is set up.TIP! You should format your messages in a plain textprogram such as Notepad. Your lines should all be 65characters or less with a hard return at the end of thelines. This will make sure that your message is all oneblock like you intend it to be. Many email programs willnot display the word wrap correctly. If you rely on it, itwill leave your lines ending at unforeseen places.More on publishing your own newsletter at:www.redlionbooks.com/1emailmark/nwsltrpublish21.htmThose are just the basics, but be sure to look into emailmarketing. It can greatly benefit any online businessimmediately.Best of luck to you,JC Anderlhttp://www.Redlionbooks.com, [email protected] my site or email me if you have any questions aboutmarketing or website promotion. Article Tags: Email Marketing
Email,Marketing,Basics,Email,m