Secrets,Publishing,Your,Own,Ne DIY 4 Secrets of Publishing Your Own Newsletter
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Publishing a newsletter is definitely an effective way tokeep in contact with your customers, but to get tremendousresults, you need to do it the right way.Secret 1 - HTML or Text? Many publishers have a difficult time deciding whether topublish their newsletter in HTML or text. The reason forthis conflict is because there are many surfers who preferHTML based emails, but there are also a large number whoeither can't accept HTML email, or really prefer textemails.Instead of picking one, why not both? Give new subscribersthe option to have either one. It is very easy to convertan HTML email to plain text. Just copy the text intoNotepad, and then into your email. Now you have effectivelysolved the problem of choosing one or the other.Secret 2 - Subject LineIn a regular email, the subject line usually informs thereader of what the email is about. With newsletters, youwant to inform readers, but you also want to engage andinterest them. Many Internet users have a lot of messagescoming into their mailbox, you want your message to catchtheir attention before it hits the trash. Even the mostincredible newsletter won't be noticed if it never getsread.Secret 3 - Content Really IS KingDo you want to know how to be really successful with yournewsletter? Great content. That is what will keep peoplereading instead of un-subscribing or just trashing youremail. If you really try to write about a new, creative,or interesting topic, readers will show their approval bycontinuing to read, and possibly even looking forward toyour next issue.Secret 4 - LengthYou're publishing a newsletter, not a book, so keep itshort. People don't have all day to read your email, so getto the point and give them the information that they arelooking for.The length of your publication depends on how often you sendit out. A daily mailing shouldn't be any longer than a couple of short tips. Sending out your newsletter weeklyor every other week makes a great frequency for sendingfeatured articles.These are just a few of many ways to tweak your newsletterfor maximum success. Use them to set yourself apart fromthe thousands of other newsletters.Best of luck to you,JC Anderlwww.Redlionbooks.com, [email protected] my site or email me if you have any questions aboutmarketing or website promotion.
Secrets,Publishing,Your,Own,Ne