Summer,Doldrums,Warm-weather,m DIY Summer Doldrums


When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in


Warm-weather months are a fun and busy time. It's time to cleanupthe barbie, plant your flowers, and maybe take a trip to thebeach. The cold weather is gone and the lazy, hazy days ofsummer are upon us. It just seems that so many things have beenadded to our plate, we have little time for anything else.But wait! Does that include the business you have worked so hardon during the winter? Unfortunately for some it does. It's likethe race car driver, who speeds around the track and gets a leadof his competition, but then decides to coast the last few laps.Guess what - he is going to be passed.A lot of people virtually take the summer off from their onlinebusiness, and this is an opportunity for you. While they aretaking 2 steps back, you can leapfrog over them and get thecustomers they might have gotten.This is not a new phenomenon, and is as old as the web itself.Online business typically slows down during the summer months.But who is slowing down? It is usually those who work the webpart-time in the evening. Now when it gets dark early, this iseasy. But when the days are longer, it seems there just isn'tenough time to do everything else, and also take care ofbusiness.If you are serious about developing your online business, youmust have the discipline it takes to continue. It's awfully easyto think you'll get it done tomorrow, but unfortunately, yourcustomers will not wait for you to get motivated.Rose Hay sums it upbeautifully in her ads. She says "Remember, an OpportunityDoesn't Go Away, It Just Goes To Someone Else." How true - hereis someone who has her act together, and will capitalize on theinaction of others.Now is the time to renew your marketing efforts. Can you combinethose lazy, hazy days with a renewed effort? If you can, thelost opportunities of others might just come your way.Might you slow down a bit? Sure, if you do it right, andremember your short term and long term goals. Maybe you shouldinvestigate advertising in publications you hadn't tried in thepast. You should consider running multiple ads with differentcopy in the ones you are already using. How about using anauto-responder in those ads. This will ensure you get back to aninquiry right away, and you can do the follow-up at your leisure.Why not put a form on your website(s) to handle inquiries?Through the use of checkboxes, you can immediately categorizeyour potential customers requests. By using a mail package suchas Eudora, you can automatically respond with a "canned"response that is tailored to their request.Will some of your prospects also be running at a slower speed?Of course, and this is why you must redouble your efforts.Don't forget that thousands upon thousands of new prospects getweb access every day. They are hungry for information, and mightjust be looking for the type of opportunity you offer. These"Internet Newbies" are like a fertile field that you can harvestduring the summer. Bitten by the prospect of earning money onthe Net, they are viable candidates that you will lose if youdon't vigorously pursue them.I know that with press of things we have to do it is easy toslack off. Much of your competition will succumb to those"Summer Doldrums", and if you take advantage of their inactivity,you just might be pleasantly surprised at the results.

Summer,Doldrums,Warm-weather,m

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