Exploit,Your,Very,Own,Gold,Min DIY Exploit Your Very Own Gold Mine
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
I was in a store last night and they had a mailing list sign-upsheet on the counter. It said "Give us your address so we canlet you know about specials, sales, and news about our store."Good idea!Every business owner has a private gold mine just sitting thereand very few seem to be taking advantage of it: their currentcustomers. We all know how expensive it is to get a newcustomer, but how many of us are getting all we can from thecustomers we already have? This isn't rocket science; you areproviding a valuable product or service and your currentcustomers already know and trust you. Be in a position to makespecial offers to them to get the biggest bang for youradvertising buck. To do this, you must know who they are and howto reach them. To do that, create a database that is just forcustomers. Anyone who has ever bought anything from you orinquired should be in it. START NOW, EVEN IF YOU HAVE NO IDEAHOW YOU WILL USE IT; it takes time to accumulate the data andenter it. Then, when you decide how to use it you'll be ready torock 'n roll!Collecting the data may be easy or it may not, depending on yoursituation. The retail merchant I mentioned earlier only hadwalk-in traffic, so they had to ask for the information. There'snothing wrong with that. It's actually better, because theircustomers are ASKING to be sold to! If your business is mailorder, you already have shipping information; be sure you havetheir mailing address as well. If you want, you can even keeptrack of what they buy, so you can send them specializedmailings. If you owned a pet store, for example, you could notewhether they buy dog or cat products. Then you could sendspecialized mailings for each type of pet.When you are collecting the data, however, be sure to get theire-mail address. It costs nothing to ask for it, so ask for it!Here's why: when you do decide how and when to contact yourcustomers, you can send e-mail instead of an expensive mailer toeveryone with an e-mail address. You save money on labor,printing, envelopes, and postage. Plus, it gets there in minutesinstead of days.What should you send to your list? How about special offers toget people to come to your store during slow periods, or sales onslow-moving merchandise? You can start a newsletter; it doesn'thave to be fancy, just keep your name in front of them and givethem something useful such as recipes or "newsy" thingspertaining to your products or services. Give them value.They'll give you business.Do not miss this incredible opportunity! Start building yourdatabase now. Trust me, you'll figure out how to use it and whenyou do you can be very, very effective in very little time. Article Tags: Gold Mine
Exploit,Your,Very,Own,Gold,Min