Super,Cheap,Ways,Promote,Your, DIY Super Cheap Ways To Promote Your Small Business
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and
Small business owners tend to have a common problem: where canthey go to find effective cheap advertising?It used to be that a small business' best low-cost advertisingbet was radio. Radio is still quite affordable in manycommunities, but ad rates have gone through the roof in manyothers.This leaves lots of small businesses with nowhere to go for localadvertising. Fortunately, America's oldest form of mass media iscoming to the rescue. Many cities are seeing a big return ofneighborhood newspapers.Small neighborhood papers focus on a particular part of town.They carry news on events within a few mile radius of theirreaders. Neighborhood papers also work hard to appeal tobusinesses in their immediate area.One consumer told me she pays closer attention to ads in herneighborhood paper. "I know they're all a very short drive away.The big daily paper is advertising stores that are an hour ormore away," she said.Neighborhood papers not only feature far lower rates than largerpapers, they let you tightly focus on a particular part of town.Specific neighborhoods feature specific income levels andlifestyles. This helps you target your ads more than you can withother kinds of local advertising.Direct Response TV is also a great place to find cheapadvertising. Just like any other kind of direct responsemarketing, television's response rates can be low. But there areso many people watching TV that it doesn't take a very highresponse rate to keep you awash in sales.Nothing gets direct response on TV like infomercials. The bestfeature exciting video on a popular subject related to theproduct being sold. The product is marketed during the program'ssix minutes of commercials. Three two-minute commercials arecommon.Shop for infomercial space during off-peak times. Late at nightand weekends are best. Even though these times aren't bigratings- getters, the total numbers of people watching can stillbe impressive.Look for especially low prices in smaller markets and on cable TVoutlets. Thirty minutes can sometimes go for as low as a fewhundred dollars.Save on product costs by hiring a small, capable one or two-person production house.Internet advertising also tends to be cheap, but it can takequite a bundle to keep your messages consistently in front of alot of prospects. Buying audience for your website is almostalways an expensive proposition.One way to stretch your reach on the Internet is to team up withother businesses that are reaching a lot of prospects withadvertising. Have them include your ad, banner, link, or (evenbetter) article on their website or in their advertising.Watch for web-based businesses that advertise frequently in topezines, in card decks, on TV, and in magazines. Get mentioned ontheir site and harvest some of the benefit of their aggressive adcampaign.You are more likely to receive cooperation from businesses thathave clients similar to yours. Show the business how you offer avaluable product or service their customers will appreciate.Including you on their site must be a benefit for them.Many intense Internet advertisers are looking for ways to defraytheir marketing expenses. Offer to pay a portion of the cost inexchange for being included in ads and on their site. Article Tags: Small Business
Super,Cheap,Ways,Promote,Your,