Are,Diluting,Our,Own,Profits.. DIY Are We Diluting Our Own Profits...
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
"Are We Diluting Our Own Profits...With Too Many 'Bonuses'?"copyright 2001 John EvansWhen we offer something for sale, it's a great incentive to give a bonus to the purchaser. It makes buyers feel good about buying from us, and it makes us feel good that we have given something of real value.When ebooks started coming out, many were free, while others had to be purchased. They all, of course, are(usually) valuable in their content, and also valuable to the author. Why to the author? Simply because the ebook carried the author's messages, or links, which isthe main reason for an ebook in the first place.But somewhere along the line, the whole idea of bonusesseems to have gotten out of hand. How? Follow thisscenario:Marketer #1 writes an ebook, selling it for $17.95. As a bonus for ordering, you also receive 2 more ebooks,free if charge.Not bad, so far.But then, along comes Marketer #2, who buys from #1, and ADDS 3 more bonuses to the ebook offer. Now we can receive 5 bonuses for our $17.95 purchase. Marketer #3 now buys the package from #2, adds yet another 5 bonuses, for a total of 10 bonuses. And on, and on, and on.I've seen packages out there that are giving 15 and20 bonuses with your purchase.Then, of course, some of those original $17.95 ebooksare finding there way into these 'packages.' The verysame ebooks that many of us are still trying to sell.How many of those $17.95 ebooks have you seen "on sale"for $1.00? Or given away free? Plus umpteen bonuses?To me, that's really diluting the profits of everyonetrying to sell ebooks. There's always someone willingto 'give away the store', in an effort to knock out the competition.There are some ebook authors out there, though, that seem to have the right idea. When their ebook is purchased, there is a stipulation that the ebook CANNOT BE GIVEN AWAY, OR RE-PACKAGED. And it must be SOLD for(between 2 price ranges). But, even then, I've seen these very same ebooks beingGIVEN, and RE-PACKAGED against the author's wishes.And this, as I see it, violates the author's copyright.Bonuses are great instruments if used correctly.But ARE we?+++++++++++++++++++++++++++++++++++++++++++++++++copyright2001-02 John Evanshttp://www.dailybiz.com/Want to REALLY make money online? Visit us now.You can use this article but please leave it intact.+++++++++++++++++++++++++++++++++++++++++++++++++
Are,Diluting,Our,Own,Profits..