things,that,bug,about,doing,bu DIY 8 things that bug me about doing business online
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Been trying to do business online awhile? Then you already know it ain't a bed of roses every day. Here's my personal listof the 8 biggest irritations about doing business online.#1 People who are looking for a sure-fire "get rich quick" schemeI don't know about you, but the well-off people I know workedtheir behinds off for their money (unless they were lucky enoughto have a rich old aunt kick the bucket in their favor.) PersonallyI've never yet met a person who has actually gotten rich from a"get rich quick" scheme, but I've encountered THOUSANDS who tankedtrying to get rich without work. P.T. Barnum was right about a sucker being born every minute. The Internet has empowered thesepeople. They literally can't wait to get online to get taken advantage of. It's sickening. You want to get rich? Work!#2 Expecting to create a profitable online business without makingany investment These people often overlap with the group above. They're the reallygullible ones. Despite massive evidence to the contrary, theyexpect to go online, invest NOTHING, and make their fortune lickety-split. It NEVER happens. Having encountered a ton of these people,however, I've become a critic of the educational system which producedthem. What are we teaching people in schools that leads them to think that merely showing up is going to make them rich? #3 Expecting to create a business without knowing the productsHow many times have you asked someone for information about the products sold by their company and gotten a bumbling, non-sensical response? The sad truth is that the first thing people ought to know about their businesses -- namely what they're selling and what's so good about it -- is actually the last thing you can get an intelligent response about. How can people expect to prosper selling things they cannot explain and know so little about? Yet that's precisely what far too many people online are doing!#4 Changing your online business over and over againI know a woman who's into a new online "business" every few DAYS. One day she's selling herbal products... the next day it's onlineservices... then it's fake noble titles. She cannot decide whatbusiness she's in and because she's afraid she's missing out on acouple of nickles somewhere, she jumps from "business" to "business"faster than a flea jumping onto a new dog. Her sales are pathetic,of course, her credibility non-existent, but her unshakable optimismjust cannot be dented, despite the mountains of evidence that she'sa fool. Lord, spare me from those with the ability for unlimitedself-deception, especially when they keep emailing me with theirlatest and greatest "sure-thing" discovery.#5 The Non-ReadersThe Internet, the premier means for transferring information cheaplyworldwide, has exacerbated the trend towards non-reading. We seethis all the time at Worldprofit, Inc. at http://www.worldprofit.comWe spend huge amounts of time and money creating user-friendlyinformation. All too often, however, a dealer or customer willsniff at this information, find out that to know what it says youactually have to READ it, then loudly scream "Wolf," by emailingthat they cannot understand what they have never made any attempt tolearn. Folks, like it or not, the Internet is new technology andyou've got to allow for a learning curve to master it. There's justno way around this. I doubt that anyone would have arrived at theircollege freshman year and said, "Hey, I don't want to read all thesebooks. Just tell me what's in 'em." Yet that's precisely how plentyof knuckleheads approach the 'net.#6 The People who know what they need but won't get itFor years, I've been advocating that if people want to succeed onlinethey need things like their own domain, a listserver so that theycan communicate with their prospects at the touch of a button, asales manager so they can handle all prospect follow up, etc. Theseinvestments are minor and they're essential for online success.However, time after time I encounter the wiseguys who think they cansucceed without having or using any of the necessary tools. Usuallyin hot pursuit of the latest "get rich quick" scheme, these puppiesare determined to achieve success without bothering with any of thenecessary success tools. #7 Newbies who know it allSince 1993 I've been slogging daily on the 'net helping to build a worldwide business at http://www.worldprofit.com I've never allowedmyself the arrogance of thinking I know it all; indeed, I've beenhumbled by how much there is to learn online, approaching the problemof mastering it one step at a time, one day at a time. It's the exactreverse of the hotshot know-it-alls who have been on the 'net 5minutes, know everything, and dismiss the notion that there may actuallybe something they don't know with an irritating wave of the hand."What me work?," they seem to say. These people are frequently young,male, and often make me want to take a long, hot bath after encounteringthem to rinse off the stench of stupidity and irresponsibility theyemit. #8 People who lie about moneyThe biggest tabu of our times is not sex, but money. In our culture,money and what it buys defines who we are. To increase our perceivedstanding either means getting more money -- or lying about what we'vegot. The Internet, with all its anonymity, has made it easier to lieabout money. People lie at the drop of a hat about what they wantand their ability to pay for it. People think nothing about lying;they see no negative consequences to whatever they say and so carryon merrily saying whatever comes into their heads, no matter that not asingle word of it is true. To counter this trend, business people likeme have to assume that every single person we encounter is a liaruntil proven otherwise. We have to run our businesses from a defensiveposture, wondering who will do what to threaten the stability ofour enterprise. Only the naive and foolish approach people as if theyare honest, reliable, credible, and trust-worthy. The rest of us haveto live each day in a state of permanent wariness. It's a helluva wayto live, but necessary to online business success.Well, there I've said it. There's more, of course, that needs to be said about the people who make doing business online unnecessarily difficult and unpleasant, but that's enough for today. If you see yourself in whatI've written, DO SOMETHING ABOUT IT. Bad behaviors are not set in cement.I guess I'm still optimistic enough to think that if one sees themand understands them, one can change them. Right? Or am I being naive? Article Tags: About Doing Business, Doing Business Online, About Doing, Doing Business, Business Online, Rich Quick, Online Business
things,that,bug,about,doing,bu