Practical,Information,Products DIY Practical Information Products for the Internet, 1
When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in
I have been in the training business for over twelve years.As I began writing how-to manuals, I naturally beganoffering seminars on how to write how-to manuals. And Istill do. But I've found that by putting what I've learnedabout this subject into print and marketing this manual,I've been able to reach out and help many more people than Iever could through seminars alone. Practical.Above all else, writing, publishing, marketing and promotingyour how-to manuals is practical. Information products aresome of the easiest things to create and market (especiallyover the Internet!) How-to manuals are a consistentlyprofitable market. Never mind if there are already twenty-eleven things in print on your topic. If you have somethingnew to say on the subject, or some new way to say it, youhave a unique product that may fulfill the needs of others. Portable.One of the things I love most about this business is thatits portable. You can write, publish, market and promoteyour how-to manuals from virtually anywhere. I've writtenhow-to manuals while traveling almost full-time deliveringmy seminars and training courses. When my wife takes earlyretirement in a few years, she wants to move from the largecity we now live in on the West Coast to a small town innorthern New Mexico. No matter, I can still do my businessfrom wherever we settle next. Your Spin.This business really has no limits! As I said above, even ifthere are many other publications on a topic you want towrite your how-to manual about, don't fret! Put your uniquestamp on the topic and/or market it in a new way, and you'llfind plenty of buyers. Do you think Dr. Wayne Dyer was thefirst person to write a self-help book? Absolutely not! Butthe way he wrote "Your Erroneous Zones" reached people, manyof whom had never read a self-help book in their lives, in away that made him a best-selling author! Easy & Cheap.Its getting easier and cheaper than ever to produce yourhow-to manuals for distribution, from traditional printmedia to electronic formats that can be distributed over theInternet immediately! Profitable.Finally, this is an incredibly profitable business! Peoplewho need what you know will pay more for your 30- 90 pagehow-to manual than they pay for a hardback book at thebookstore! And the mark-up on your product can result insubstantial profits on even just a few hundred or a fewthousand sales. Pricing.And thats the point I want to end this article with: one ofthe biggest mistakes self-publishers make is that we tend tounderprice our manuals! Manuals that contain specializedknowledge are virtually always priced higher than books instores. This is because you are making available specificinformation that a specialized segment of the marketplace isseeking. Your customers desperately want your information --and they are ready, able and willing to pay for it!
Practical,Information,Products