Making,Money,From,What,You,Kno DIY Making Money From What You Know

Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and

Everyone has something they want the world to know about. An informationaltips booklet is just one of many ways to circulate that information. Fromthere, that content can be recycled over and over and over again into othersaleable formats, all without ever writing another new word of copy. In the early 1990's when the US economy was in dismal shape, so was theeconomy of Organizing Solutions, Inc., a speaking and consulting company.On a 'zero budget' (translation: flat broke!), a tips booklet called, '110Ideas for Organizing Your Business Life' was produced. Little did anyoneknow that was the beginning of a journey of selling over 500,000 copies intwo languages without spending a penny on advertising to do it. It actuallyspurred an entire new business in the process. The booklet contents came from things that were said to clients or toaudiences over a period of eight years, all about getting organized. It wasinformation people wanted to know, and information that was absorbed wellin small amounts. To accomplish these sales results, a variety of marketing methods was used.The first was sending a copy of the booklet to national publications,inviting them to excerpt from the booklet, and adding a tag line at thebottom inviting the reader to send a small amount of money for their owncomplete copy. Approximately 15,000 single copies were sold that way. Next,major corporations were contacted to sell them large quantities of thebooklet, usually for their own promotional purposes, at large quantitypricing discounts. About 50,000 copies were sold this way. Then things started really expanding. Non-exclusive rights to reprintseveral hundred thousand copies were sold to a mail order catalog company.At the same time, a connection was made online with a marketing company inItaly, who licensed the contents to create an Italian version of thebooklet. Over 100,000 copies of the Italian version were sold to a magazinewho bundled it with one issue of their own publication as a gift to theirsubscribers. The booklet contents have also been licensed into severalother languages and other physical formats. At one point, a well known American public seminar company expressedinterest in producing an audio program based on the booklet. The audio sethas sold about 20,000 copies unto itself. That audio program also triggereda 20-minute interview on the in-flight audio programming of a major airlinefor two months, world-wide. Two companies who each produce laminated guidesalso licensed the non-exclusive rights to the contents. They then producedthe product and pay royalties for all units they sell. There are still many ways to utilize the tips that were written just once.They can show up as calendars, coffee mugs, tee-shirts and any advertisingspecialty you can think of. They can be licensed to a company as part of aradio, television or print campaign, under the banner of 'An organizingmoment brought to you by.........(the name of the sponsoring company)'.Theycould be made into an emroidery design, a poster, a board game, CD, video,and truly endless other products and applications. You most likely already have copy from which to draw. Have you ever writtenan article, given a speech or workshop, had an article written about you,written a book or special report, done an audio or video? All those formatscan be transformed into informational, bulleted tip format. By recycling your contents, you will develop products at different pricepoints and in different formats, thereby always having a 'yes' answer whensomeone wants some of what you've got. You will also be responding to therange of learning styles of the general population. Having your informationin print, audio, video, small type, larger type, with graphics, withoutgraphics -- all means you are broadening your appeal to a wider audience. The cost for developing products described in this article can range fromzero to a substantial amount, and everything in between! Whenever possible,have the products developed on someone else's budget by licensing yourcontents to them. You may need to produce a small amount of finishedproduct first, just for the sake of distributing some well-perceivedsamples. A decision maker will sometimes decide merely from reviewing aprinted or electronic manuscript of your tips. Regardless of the deals youmake with others, be sure to always keep the copyright in your ownpossession so you can continue recycling the material without anyone else'slimitation. So, what do you already know a lot about that you want to share with therest of the world? What do you already have that can be recycled? You aresitting on a gold mine. Your new products can serve as new profit centers,as marketing tools for your current business, or both. Go out and getstarted TODAY! Article Tags: Copies Were Sold, Copies Were, Were Sold