You,amp,#39,Trying,Succeed,Onl DIY You're Trying To Succeed Online Doing THAT?


When starting a new work at home business it is very easy to become consumed by it. We spend so much time trying to get the business up and running that we may end up becoming burned out and lose our motivation. There is so much to learn and Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in


You SAY you want to achieve online success, right?But, with all due respect, how do you expect topull this off when you're making so many mistakes?I mean, this is real life, folks, not just anotheredition of "Ted Mack's Original Amateur Hour"!So, let's get SERIOUS, shall we?You're Trying To Make Money Online W/ THAT Website?The number of self-defeating websites is staggering.What's really pathetic is that real people aretrying to make real money with them. They never will,of course, and will no doubt blame the Internet forfailing them when it's their own darned fault noone's knockin' at the door.Now go to http://www.trafficcenter.com/propertiesThese are professionally designed sites which areready for you to move into NOW -- NO WAITING!Then look again, closely, at your site. Here are some of the things you're very likely tosee that are dragging you down:1) your site isn't trying as hard as possible tocapture the prospect's follow-up information, includingthe all-important e-mail address2) your site doesn't start out with a strong, in-your-face flash graphics presentation that puts you inimmediate contact with your prospect.3) your site doesn't make motivating offers.4) your site is jumbled, without clear focus; you'renot guiding the prospect to do what you want herto do.These are all problems which destroy your ability toprofit online.You're Trying To Make Money Online Selling THAT?Take a look at what you're selling. Is there any VALUEto it? As I write, we're in a period of massive economic uncertainty and confusion in all the world'sleading economies, including Europe, Japan, and theUnited States.What do people do in such conditions? THEY GET VERY,VERY CAUTIOUS.Thus, if you want to profit in a downturn, you'ddamn well better focus on presenting VALUE.People always want VALUE, of course, but when timesare good, they get slack. They buy whatever takestheir fancy; they're less questioning, less critical,more laid back.However, when times are troubling, they start askingtougher questions which all emanate from one centralquestion: is it worth the money?By this standard, a significant percentage of online"businesses" are a joke. Look at one site after anotherand ask yourself one question, "Where's the VALUE here?"Sites packed with cheap affiliate and MLM programs aredoomed! Sites focusing on low priced products and services for the "little guys" will crash! Sites that feel (and look)like "get rich quick" schemes never make it.If you do not sell VALUE, you're just asking to flushyour business down the toilet.You're Trying To Achieve Online Success With THAT?To succeed online, you need certain tools, including* your own domain* a listserver, so you can reach all your prospects, customers, and subscribers with the touch of one button* a sales manager, so you can automatically, personallyfollow up every single prospect you've got* professional website design, because the way youpresent what you're selling is too important to be leftto amateurs* guaranteed traffic.How many of these tools do YOU have? Yeah, I thoughtso. You're trying to build the Hoover Dam with a teaspoon anda rake. Get serious!Now go back to http://www.trafficcenter.com/propertiesEach and every one of the e-properties you're looking athas all the tools you need to succeed online. You are not going to succeed online without the righttools. Every day you try to make it without them you'rejust fooling yourself. It can't be done. If you keeptrying to succeed online without the tools you need,you're just proving that you're a fool.You're Trying To Succeed Online With THAT "marketing"?The Internet is a marketer's paradise -- but only if youknow how to market.Millions of people are discovering, to their chagrin anddisappointment, that marketing means more than postinga site, running a few free classified ads, trading somefree links, and waiting to hire the Brink's truck to runtheir millions to the bank. In fact, this Great Age of Marketing, is proving to bethe Biggest Age of Marketing Disappointment to the vastmajority of people online.I, for one, am NOT sympathetic to this problem.People like you go online without any copywriting skillsand try to write copy. It fails, miserably -- butpredictably. Copywriting is a profession. You have tostudy what it takes to succeed. Yet the vast majority of online "marketers," suffering from that fatal mixtureof hubris and stupidity go merrily forward, only tofall flat. Humbly, I suggest they study my best-sellingbook "Cash Copy: How To Offer Your Products And ServicesSo Your Prospects Buy Them... NOW!" (Go tohttp://www.jeffreylant.com for further details on thisand other materials that'll turn you into a better --that is to say, profit-making -- marketer!)People like you expect to profit without knowing theBENEFITS of what you're offering and bringing them toyour prospects' attention over and over and over andover and over again.Your prospects -- like mine -- are being overwhelmedwith marketing offers. You can't just send a singleoffer and lean back, pleased with yourself, expectingriches to follow. But millions do. What's fabulous about the Internet is its incrediblemarketing economies. You can contact far more peoplefar less expensively than you ever could in "real life."Yet the sad truth is, most online "marketers" don'tunderstand this environment and certainly aren'tprofiting from it. I'm talking about YOU!You're Trying To Profit Online With THAT Attitude About People?You want to profit online? Then you are going to haveto mix it up with a lot of people. Not just a hundred,or a thousand, but TENS OF THOUSANDS of people! One dirty little secret of the 'net is the fact thatlots of people doing business on it detest PEOPLE.They recognize that since people have the money theywant, they're going to have to communicate with them.But they want that communication to be as antisepticand arms length as possible. TALK to people? WORKwith people? YIKES! Those are concepts that make tonsof e-marketers shiver and get real, real nervous.The truth is, the higher the cost of what you sell,the more you are going to have to TALK to and WORKwith your prospects. This thought may well disconcert you. You're probablyone of the "marketers" who thought that all you'd haveto do is "post it and they will buy." That's oneof the biggest jokes around. "Post it and they willbuy" is like taking e-poison and killing yourself andall your hopes for online success. If you want to succeed online, you've got to contactyour prospects regularly with valuable information(including information about the benefits deliveredby what you're selling). You need to use email, of course, but you also need to use the TELEPHONE! Getused to the idea that the higher the cost of what you're selling, the more contact with your prospect is necessary, including TELEPHONE contact! If you're not going to do this, don't delude yourself into thinking you're going toprofit online. All you'll do is just waste your timeonline, wondering where the money went. Friend,without constant client-centered contact, you're just fooling yourself.Last WordsThe Internet is changing -- again. Just since 1999we've gone from the days when people thought you couldput ANYTHING on line and profit to the crash thatstarted in 2000 and is still going on in 2001. The goodnews is that the next phase has already begun. Thisis the phase when smart people will run value-centeredbusinesses, taking advantage of the mind-bogglingbusiness economies and speed which are only found online.These people will be the consummate realists. Theywill not merely expect to "post it and they will come."They certainly won't think they can build a profitablebusiness without the necessary tools. And they won'tbe daft enough to keep their prospects and customersat arm's length, because they really don't want to bebothered by them.In short, remembering the English poet Robert Browning,"The best IS yet to come" on the 'net.I, for one, who have lived through every single Internetincarnation since 1994, am ready for it. Indeed, I'mas eager as eager could be. But then I've done my homework;I'm already doing what needs to be done for maximumonline success.What about you? Are YOU ready, really ready? Or are youjust going to keep on fooling yourself, thinking you can get rich off a self-replicating website and some freelinks and ads? Article Tags: Succeed Online, Online Success, You're Selling, Online Without

You,amp,#39,Trying,Succeed,Onl

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